Webinar

ACS Emerging and Deep Tech Webinar: AI and Machine Learning to engage customers

Dr. Andrew McMullan, Chief Analytics Officer at the Commonwealth Bank of Australia (CBA) will discuss how CBA is leading the way in cutting edge Artificial Intelligence (AI) and Machine Learning to drive better outcomes for customers.

Virtual
CPD Hours: 1
Skills Level: Emerging technology monitoring (EMRG) -> Level 5

About this event

Cutting edge Artificial Intelligence and Machine Learning, the backbone of Customer Engagement Engine driving the best outcomes for customers

Join us at this upcoming event, where you will hear from Andrew McMullan, CAO at the Commonwealth Bank of Australia as he will share CBA's latest AI innovations to drive customer engagement. 

He will talk about how Machine Learning and AI enabled the award-winning Customer Engagement Engine (CEE) created for CBA, how it was established, the integration of multiple customer channels and CBA’s ongoing investment into AI, Machine Learning, experimentation and models.

Additionally, Andrew will talk through some examples which have been successfully rolled out to assist in improving customers financial wellbeing and help them in times of crisis, most recently the Australian bushfires of 2019/2020 and COVID-19.

User-added image

Notice for all attendees including ACS Professional Year Students
When attending virtual events, in order to claim and qualify for the required CPD hours, Professional Year students need to attend the online event in its entirety which will be tracked by the ACS events team. Please ensure you don't minimise your window when attending a virtual event.

If a cloaking software program is used when connecting to an online event, your attendance cannot be recorded and CPD hours cannot be allocated. This does not include the use of VPN.

Please allow up to 2 weeks for CPD hours to be allocated to your membership profile.

For the sole purpose of registering you for this event, your registration details have been shared with Redback conferencing. Please refer to the Redback Data Policy at https://www.redbackconnect.com.au/privacy-policy/ for confirmation that the data will not be used for any other purpose outside of this webinar.

Speakers

Speaker
Andrew McMullan
Read